Analytics is numbers and figures or the statistics gathered through analysis. Google Analytics is a search engine analytics that provides services for web analytics. This service is provided by Google and helps to track how a website or webpage is functioning and create a report for a blogger to identify their website traffic and what is happening with the website.
Google Analytics is basically a web analytics service introduced by Google to track and also report web traffic. If you are wondering how Google Analytics work, when someone visits your site, a cookie is dropped on the user’s browser by Google Analytics. Cookies are files containing data about the activities of users. With this data, Google Analytics will show reports to you regarding the customer’s behavior on your website.
Google Analytics will help you track as well as understand the behavior of your customers, user experience, device functionality, online content, and several other things. It will give you the information you require for chalking out a success strategy for your business. For instance, you’ll be able to figure out why visitors bounce off the website.