Keyword research is a method of searching for certain words and phrases (considered as a keyword) that the potential audience search for. Such keyword research is a time taking process and done by experts so that the keywords can be used in articles and blogs and eventually ranked in the search engine.
Keyword research is the number one step to starting an SEO campaign and should be the top priority in digital marketing. Keyword search stands for words internet users use to get what they are looking for. So, businesses need to focus on keyword research for discovering what keywords the target customers are using.
Keyword research means finding relevant keywords for your business and realizing your ranking based on those keywords. This lets you develop better understanding of your own business and brand. You also gain knowledge on which keywords to use to reach the target audience. Identifying trending and relevant keywords will help you attract visitors to your website.