Search engine optimization or SEO is a technical aspect through which a piece of content is optimized and made algorithm-friendly. Through this, the piece of content gets more website traffic organically without any paid promotion or advertisement. It is the process of ranking on the search engine’s top page.
Search Engine Optimization (SEO) basically means putting up your content and website in such a way that makes it visible to your target audience via their search results. SEO matters because unless we optimize the website for the common search engines like Google, you may lose significant customers only because the website of your competitor appears before yours in search results.
Code optimization means modifying the code for improving its efficiency and quality. Marketing professionals understand the importance of SEO. Source code is the code web browsers refer to for figuring out ways to display the contents of a web page. For viewing source code, visit a web page and notice one of these things: the title tag, heading tag, meta description, anchor text, image tags, internal links or canonical links.
SEO is of extreme importance in digital marketing as it is an effective and affordable way to reach more customers and thus, enhance sales. Search engines take help of algorithms to provide relevant information to users. By building authority on trending topics related to the business of yours, you can ensure that your website is shown on the first page.
There are several tools that can scan web pages to make them free from SEO issues and technical errors that may have adverse impacts on the rankings of the search engine. You can use it to get a detailed list of errors spotted on the web page of yours and work on areas where you need to improve the website. This is what we understand by the term ‘error check’ of a website.